On December 19, on the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, the "Chinese Traditional Art Paris Exchange Exhibition" and the "Oriental Cloud Dress Paris Blooming Night Fashion Show" of the series of cultural engagement activities co-sponsored by the Five Continents Communication Center and the French Plastic Artists Association and hosted by China Vision Aviation were held at the Louvre Museum in Paris.

 

More than 150 people from the relevant departments of China and France, the French Association of Plastic Artists, the French Academy of Fine Arts, the French Taylor Foundation, the Ecole Superieure de Costume Design Paris, the Organizing committee of the Paris Autumn Art Salon, as well as the French TV5 channel, CCTV network and other Chinese and French artists, media journalists and other people attended the event.

 

Cui Binzhen, deputy director of Wuzhou Communication Center, said in his speech that Wuzhou Communication Center and French Plastic Artists Association successfully launched a series of cultural engagement activities of "Great American China World Tour · Oriental Cloud Dress" in April, and we once again met in Paris as promised. The opening of the "Chinese Traditional Art Paris Exchange Exhibition" and the "Oriental Cloud Dress Paris Blooming Night Fashion Show" of the series of cultural engagement activities of the "Great American China World Tour · Oriental Cloud Dress", which are key projects of cultural exchanges in the 60th anniversary of the establishment of diplomatic ties between China and France, have enhanced the mutual understanding of Chinese and French artists and promoted the cultural exchanges between China and France to a new level.

[Speech by Cui Binzhen, Deputy Director of Wuzhou Communication Center]

 

Remi Ayong, president of the Association of French Plastic Artists, said that as an important cultural and artistic exchange project on the 60th anniversary of the establishment of diplomatic relations between China and France, the Association of French Plastic Artists invited representative figures in the field of traditional Chinese art to launch a large-scale art exchange exhibition with Chinese calligraphy, painting and ceramic art as the main content for the first time, presenting a high-quality art feast for the French people. Today's gathering at the Louvre also opens a new future for China and France in the field of culture and art. Next, the Association of French Plastic Artists will provide a broader platform for Chinese and French artists, provide valuable channels for French artists to understand Chinese culture and art, and promote in-depth cooperation between the two sides in the field of art.

[Speech by Remi Ayong, President of the Association of French Plastic Artists]

 

Chen Gang, First Secretary of the Cultural Section of the Chinese Embassy in France, said in his speech that the Louvre, an art hall, has witnessed the brilliance of traditional Chinese art, which is not only a display of excellent traditional Chinese culture, but also a symbol of mutual understanding and appreciation between the Chinese and French people.

[Speech by Mr. Chen Gang, First Secretary of the Cultural Section of the Chinese Embassy in France]

 

A Niu A Jia, a Yi designer from Daliang Mountain and a representative inherator of the intangible heritage of Yi clothing, was invited to participate in the cultural exchange series projects of the 60th anniversary of the establishment of diplomatic relations between China and France with the same brand "A Niu A Jia" to the Louvre Museum in Paris, France.

 

Down the mountain "sea", this moment belongs to Yi elegance

"This is amazing! I have never seen such elegant and ceremonial attire." As a brand that appeared in the opening show of "Great America China World Travel · Oriental Cloud Dress", "A Niu A Ya" brings many works from the traditional Yi costumes covering festival costumes, daily wear, and innovative pieces, seizing the eyes of people in the place, leading everyone to "cross" thousands of years to appreciate the most authentic beauty of Yi costume culture and art. Remi Ayong, president of the French Association of Plastic Artists, highly praised and affirmed the clothing displayed by the brand, and the national innovative products were truly brought to the world stage.

A Niu A Jia poses with Remi Ayron, president of the French Association of Plastic Artists, and his wife

 

"White clouds" series of clothing, around the wool clothing "Kashiwala". "Gashiwala" is the Yi language, like a cloak, is a necessary thing in the daily life of the Yi people, and is also the most representative costume of the Yi people. "Gashiwala" is a national intangible cultural heritage Yi wool textile and rolling felt skills made.

 

 

"The wool blanket is a sample of zero-waste tailoring. I want to show the great potential of ethnic fashion in Paris, the birthplace of fashion in the world, with a wool blanket that is the most common of the Yi people." A Niu A Ya said she saw that after the show, people reached out to touch the "Kashiwala" to feel the temperature of the Liangshan Mountain, while the prominent Yi embroidery in the clothing stimulated their curiosity about the craftsmanship.

 

Yi embroidery also comes from the mountains and fields, and it is rooted in the earth with strong vitality. From ancient totems to auspicious patterns, from bright colors to unique composition forms, each garment has been carefully conceived and repeatedly carved by the designer. She uses local plants growing in the mountains and forests as dyeing materials, gives full play to the traditional skills of grass and wood dyeing with Chinese characteristics, and answers the global proposition of fashion sustainable development in practice.

 

All the way to practice, fire also want to "live" up

In the next exhibition period, the classic products of "A Niu A Jia" brand are also located in the Louvre along with the show clothes, for all the global audiences who yearn for art and love art. Silver jewelry and wool textile rolling pin creative products, people love to put down.

 

Yi silver jewelry has exquisite workmanship and exquisite skills, with more than 20 processes, forming a complete set of technological processes such as casting, blowing, braids, washing, engraving, inlaying, and hanging. This set of handmade skills has been included in the national intangible Cultural Heritage list. In the creation of this series of works, A Niu A Jia breaks the inherent pattern combination and wearing way of Yi silver jewelry, trying to present a new exchange and interaction between silver jewelry, clothing and people.

"As a modern product, the Yi sheep felt made of single products, very suitable for daily life, the most important is green and pollution-free." Many people see the innovative clothing and felt creative bags made by wool textile rolling pin, and they can't help but wear the upper body, and the simple version and elegant color do not exist out of date, and there is no aesthetic barrier. Numerous local art associations, institutions, and universities have also established links with the brand.

 

In this regard, A Niu A Jia bluntly: "Today we see everything, everywhere in the life of the Yi people." As an independent national designer, I have the responsibility and mission to let the world appreciate the wisdom of Chinese national culture and feel that national art is not lagging behind in the fashion trend." For many years, A Niu A Ya only wanted to do the reproduction and interpretation of traditional Yi clothing, but now she wants to be a fashion brand applicable to the market economy, so that the national intangible heritage fire up, "live" up! As an excellent representative of the innovation and development of national clothing, her brand came to the Louvre, a Palace Museum, and harvested the first batch of "overseas powder", so that the derivative products of intangible cultural heritage circulate in the market, and the craftsmanship from the mountains is closely connected with life.

 

Out of the peach garden, anything is possible

Gathering a bright color in the mountains of Yi Township, A Niu A Jia, as a fashion designer with distinct national cultural genes, seeks the entrance of ethnic minority art into contemporary life in the process of cultural encounter, collision and integration. When people outside the mountains and mountains are eager to transform the daily products of the Yi people into market commodities, she makes the ancient Yi culture out of the peach garden and known to the outside world.

 

In the rescue, inheritance and innovation of Yi intangible cultural heritage, A Niu A Ya has been working hard. As early as 2004, A Niu A Ya began to conduct in-depth research and meticulous sorting of Yi costumes in Yi areas across the country, collecting traditional Yi costumes and organizing and filing these valuable heritage. In 2013, she established Liangshan Nuosu Cultural Investment Co., LTD., followed by the establishment of the country's first ethnic embroidery major focusing on Yi embroidery with local schools, recruiting Yi girls from poor families, training a large number of Yi hand-embroidery professionals, and successively establishing a number of intangible cultural heritage protection and inheritance bases.

 

In 2018, A Niu A Jia became the first Yi designer to walk on the China International Fashion Week, appeared on the golden runway, and now came to Paris. All these unremitting efforts not only let more consumers understand the traditional handicraft and traditional culture of the Yi people in China, but more importantly, Let more local Yi women take the initiative to participate in the process of transforming traditional skills into modern fashion, and make embroidery pictures in their most familiar and comfortable home environment, so that the temperature of their hands can generate value, help them increase their income, get rid of poverty, promote rural revitalization, and truly play a role in the inheritance and protection of traditional handicrafts. A Niu A Jia has become a "bridge" to communicate the essence of national culture, commercial market and community development.

 

Oriental cloud dress Paris blooming night fashion show, A Niu A Ya with her Yi clothing in the Louvre wonderful appearance, belonging to the color of the Big Liang Mountain will appear in every corner of the world.